Weekly Performance Report

PetroVybe

Apr 19 – Apr 25, 2026  ·  Oil & Gas Investment Campaigns

Amount Spent
$9,191.75
Total Leads
113
Cost Per Lead
$80.48
Clicks (All)
3,445
CPC (All)
$2.65

Link Clicks

2,565

CPC (Link)

$3.61

Landing Page Views

1,955

Impressions

123,796

Reach

60,332

CPM

$74.75

Campaign Breakdown

CampaignSpendLeadsCPR
March OLD CAMPAIGNS3.23$4,060.3555$73.82
Scale Campaign4.8$2,089.3326$80.36
CNBC News Campaign4.15$1,108.7313$85.29
March Relaunch3.14$803.925$160.78
GEO Scale Campaign4.18$707.3613$54.41
Natural Gas Campaign4.9$483.572$241.78

Spend by Channel

Facebook / Meta

Primary channel

$9,251.99

94%

Google Ads

Search & Display

$627.83

6%

TikTok / YouTube

Video campaigns

Waiting on video

Pending Launch

Total Ad Spend (All Channels)

$9,879.82

Leads by Channel

Meta Ads

114

leads generated

Google Ads

8

leads generated

TikTok / YouTube

Pending

waiting on video

Total Leads (All Channels)

122

Full Funnel Breakdown

114

Total Leads

100%

51

Appts Booked

44% booking rate

19

Showed Up

37% show rate

15

No Shows

7

Cancelled

Cost Per Stage

Cost Per Lead

$81.00

Cost Per Booked Call

$181.00

Cost Per Show

$486.00

Top Performing Ads

PV.SCALE [OIL2026.10 + 43% Avg Annual ROI]
Top Performer

PV.SCALE [OIL2026.10 + 43% Avg Annual ROI]

Scale Campaign

Leads

16

CPR

$70.15

Spend

$1122.43

CTR

2.6%

PV.OLD [OIL2026.10]
Highest Spend

PV.OLD [OIL2026.10]

March OLD CAMPAIGNS

Leads

16

CPR

$81.55

Spend

$1304.77

CTR

3.4%

PV.OPT5 [Natural Gas Wells Producing]
Best CPR

PV.OPT5 [Natural Gas Wells Producing]

March OLD CAMPAIGNS

Leads

10

CPR

$50.39

Spend

$503.91

CTR

2.4%

PV.OPT4 [W2 Tax-Free Investment]
Efficient

PV.OPT4 [W2 Tax-Free Investment]

March OLD CAMPAIGNS

Leads

9

CPR

$61.66

Spend

$554.97

CTR

2.4%

Account Manager Notes

A

Account Manager

Apr 27, 2026

March OLD CAMPAIGNS continues as the workhorse with 55 of 114 leads at $73.82 CPR. The GEO Scale Campaign is showing strong efficiency at $54.41 CPR with 13 leads — recommend increasing budget allocation. CNBC News campaign matched GEO with 13 leads but at a higher $85.29 CPR. The Scale Campaign delivered 26 leads at $80.36 CPR. Full funnel shows a 44% booking rate and 37% show rate — both improvements over last week.